I’m Emma, a senior content designer currently making homebuying more human at Gen H.

What I do

What I use

Stay close to users

I’m hands-on with research interviews, testing, and thinking critically long-term about what users want and need.

Put the right words in the right places

I can translate a vision into a compelling story for customers, make a strategy real with the right content flow, and untangle tricky problems with content-first design.

Work well with others to solve problems

I can speak the language of product managers and engineers, listen to them and understand their thinking, and get them on board to new ideas.

🪄 Figma

📓 User Interviews, Userbrain, Maze, Dovetail, Grain

👩🏼‍💻 Github

📊 Hotjar, Amplitude

Senior Content Designer
Gen H

London, UK
September 2021 – Present

Content Designer
Habito

London, UK
July 2019 – September 2021

Writing & Design

Vancouver, Canada
2015 – 2019

BA, English Lit

University of British Columbia